TILLAMOOK

Based on the Oregon coast, Tillamook is a farmer-owned, certified B Corp dairy company celebrated for its exceptional, high-quality dairy products. Known for exceeding expectations in taste, quality, and sustainability, Tillamook challenges consumers to rethink what dairy can and should be. Despite being America’s fastest-growing family-size ice cream brand, Tillamook faced the challenge of expanding its presence on the East Coast, where many consumers were unfamiliar with the brand and its exceptional ice cream. In these regions, shoppers often settle for mediocre dairy options, unaware of Tillamook’s superior alternatives, which are crafted with less air and higher butterfat content than the industry standard.

Our target audience was primary shoppers aged 30-50 in Raleigh, North Carolina, who have a higher disposable income and seek a premium, elevated ice cream experience. These individuals enjoy cooking and view food as more than just sustenance—it’s a source of fulfillment. While they love trying new things, they gravitate toward classic flavors made with high-quality ingredients. The campaign’s business objective was to boost sales, build brand loyalty, and increase awareness of Tillamook’s family-size ice cream, starting in Raleigh with the potential to expand success along the I-95 corridor across the Eastern United States.